Lamps
Do not let yourself be overwhelmed by used bulbs
Whether on the radio, the TV or on the web, there were more than 608,405,406 occasions to see or hear a message raising awareness on bulb recycling. It has been impossible to ignore these and for those allergic to the media, ecosystem, visited 11 towns to ensure that information had been received and understood.
The highlight of the year: the new TV campaign programmed from 11 October to 10 November. The creative idea on the theme of bulbs that clutter our households was received by viewers. 94% declared that they ‘understood that they could dispose of used bulbs in recycling bins in shops” (source: Ifop Nov 2019).
Click on the picture to watch the film
